On The Two-Way Relationship between Corporate Reputation and Financial Performance in Microfinance: A Stakeholder Approach

@inproceedings{Lusambo2017OnTT,
  title={On The Two-Way Relationship between Corporate Reputation and Financial Performance in Microfinance: A Stakeholder Approach},
  author={Lwanzo J. Lusambo},
  year={2017}
}
This conceptual paper is grounded on three main observations. First, the lack of a theoretical framework on which a consistent model of the two-way relationship between corporate reputation and financial performance can be developed. Second, the lack of microfinance literature on the role played by corporate reputation as a social construct, and an intangible asset, in the strategic management of MFIs. Third, the impact of ethical issues and competitive challenges amplified by the… CONTINUE READING

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