On Elementary Affective Decisions: To Like Or Not to Like, That Is the Question

  title={On Elementary Affective Decisions: To Like Or Not to Like, That Is the Question},
  author={Arthur Selle Jacobs and Markus J. Hofmann and Annette Kinder},
  booktitle={Frontiers in psychology},
Perhaps the most ubiquitous and basic affective decision of daily life is deciding whether we like or dislike something/somebody, or, in terms of psychological emotion theories, whether the object/subject has positive or negative valence. Indeed, people constantly make such liking decisions within a glimpse and, importantly, often without expecting any obvious benefit or knowing the exact reasons for their judgment. In this paper, we review research on such elementary affective decisions (EADs… CONTINUE READING
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