On Auctions as the Negotiation Paradigm of Electronic Markets

Abstract

Until recently, electronic markets were dominated by the combination of static offer schemes and fixed pricing. Static offer schemes such as online catalogues apparently bear the risk of not matching the requirements of all potential buyers. But fixing a price also imposes another risk to the seller the price might not always reflect the current market… (More)
DOI: 10.1080/10196780050033962

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