Olympic medals as fruits of comparison? Assimilation and contrast in sequential performance judgments.

  title={Olympic medals as fruits of comparison? Assimilation and contrast in sequential performance judgments.},
  author={Lysann Damisch and Thomas Mussweiler and Henning Plessner},
  journal={Journal of experimental psychology. Applied},
  volume={12 3},
The authors investigated the evaluative consequences of sequential performance judgments. Recent social comparison research has suggested that performance judgments may be influenced by judgments about a preceding performance. Specifically, performance judgments may be assimilated to judgments of the preceding performance if judges focus on similarities between the two. If judges focus on differences, however, contrast may ensue. The authors examined sequential performance judgments, using data… CONTINUE READING

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