Old and New Media Logics in an Electoral Campaign

@article{CaseroRipolls2016OldAN,
  title={Old and New Media Logics in an Electoral Campaign},
  author={Andreu Casero-Ripoll{\'e}s and Ram{\'o}n A. Feenstra and Simon Tormey},
  journal={The International Journal of Press/Politics},
  year={2016},
  volume={21},
  pages={378 - 397}
}
In Spain, the 2014 European Elections saw the unexpected rise of a new party Podemos, which obtained five European Parliament seats only three months after its formation. In the Spanish National Elections in December 2015, this party obtained 20.66 percent of the votes, which made it the third biggest party. Our objective was to analyze the old and new elements of Podemos’ communication and campaign strategies. The methodology followed here used this new party as a strategic case study by a… 
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