Of Dark Clouds and Silver Linings: Effects of Exposure to Issue Versus Candidate Advertising on Persuasion , Information Retention, and Issue Salience

@article{Groenendyk2002OfDC,
  title={Of Dark Clouds and Silver Linings: Effects of Exposure to Issue Versus Candidate Advertising on Persuasion , Information Retention, and Issue Salience},
  author={Eric W. Groenendyk and Nicholas A. Valentino},
  journal={Communication Research},
  year={2002},
  volume={29},
  pages={295-319}
}