Obesity in the New Media: A Content Analysis of Obesity Videos on YouTube

  title={Obesity in the New Media: A Content Analysis of Obesity Videos on YouTube},
  author={Jina H. Yoo and Junghyung Kim},
  journal={Health Communication},
  pages={86 - 97}
This study examines (1) how the topics of obesity are framed and (2) how obese persons are portrayed on YouTube video clips. The analysis of 417 obesity videos revealed that a newer medium like YouTube, similar to traditional media, appeared to assign responsibility and solutions for obesity mainly to individuals and their behaviors, although there was a tendency that some video categories have started to show other causal claims or solutions. However, due to the prevailing emphasis on personal… 

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