Obesity in social media: a mixed methods analysis.

  title={Obesity in social media: a mixed methods analysis.},
  author={Wen-Ying Sylvia Chou and Abby Prestin and Stephen A. Kunath},
  journal={Translational behavioral medicine},
  volume={4 3},
The escalating obesity rate in the USA has made obesity prevention a top public health priority. Recent interventions have tapped into the social media (SM) landscape. To leverage SM in obesity prevention, we must understand user-generated discourse surrounding the topic. This study was conducted to describe SM interactions about weight through a mixed methods analysis. Data were collected across 60 days through SM monitoring services, yielding 2.2 million posts. Data were cleaned and coded… CONTINUE READING
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