Corpus ID: 2561519

ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING

@article{Zhou2007ONLINESA,
  title={ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING},
  author={Lina Zhou and Liwei Dai and Dongsong Zhang},
  journal={Journal of Electronic Commerce Research},
  year={2007},
  volume={8},
  pages={41}
}
Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet. Given that how to attract and retain consumers is critical to the success of online retailers, research on the antecedents of consumer acceptance of online shopping has attracted widespread attention. There has yet to be a holistic view of online shopping acceptance from the perspective of consumers. In this research, we conducted an extensive… Expand

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