O/ T^^" a Nonreactive Measure of Inferential Beliefs a Nonreacttve Measure of Inferential Beliefs Identifying Misleading Advertising Has Shifted from Determining If a Measuring Inferential Beliefs: a Review of the Marketing Literature

    @inproceedings{KardesOTA,
      title={O/ T^^" a Nonreactive Measure of Inferential Beliefs a Nonreacttve Measure of Inferential Beliefs Identifying Misleading Advertising Has Shifted from Determining If a Measuring Inferential Beliefs: a Review of the Marketing Literature},
      author={Frank R. Kardes and Mr Pjiwjih and Alfred P. Sloan and Oct}
    }
    Approaches toward measuring inferential beliefs about products are reviewed and a nonreactive measurement procedure is advanced. This procedure is illustrated empirically in a study demonstrating that the cognitive operations involved in deducing inferential beliefs from a set of product claims are automatic and inescapable. Implications for advertising research and for public policy are discussed. In recent years, there has also been a decrease in the use of concrete, factual claims in… CONTINUE READING