Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States

@article{Powell2007NutritionalCO,
  title={Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States},
  author={Lisa M Powell and Glen Szczypka and Frank J Chaloupka and Carol L. Braunschweig},
  journal={Pediatrics},
  year={2007},
  volume={120},
  pages={576 - 583}
}
OBJECTIVE. In light of the high rates of child and adolescent obesity, we examined the nutritional content of food advertising seen by American children and adolescents. METHODS. We drew samples of top-rated television shows by using ratings data to examine the nutritional content for fat, saturated fat, sugar, sodium, and fiber of food-product advertisements seen on television by both children and adolescents. Food products were examined in aggregate and by 5 separate categories that included… 

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