Nudging Customers towards Healthier Choices : An Intervention in the University Canteen

Abstract

The notion of nudge effects was investigated in two field experiments which focused on influencing customers’ purchases by manipulating the location and availability of food in a University canteen setting. Study 1 manipulated the location of fruit and confectionary. Study 2 restricted the types of bread (i.e. brown only not white) that customers could… (More)

3 Figures and Tables

Topics

  • Presentations referencing similar topics