• Corpus ID: 9820740

Nudge to nobesity II: Menu positions influence food orders

@article{Dayan2011NudgeTN,
  title={Nudge to nobesity II: Menu positions influence food orders},
  author={Eran Dayan and Maya Bar-Hillel},
  journal={Judgment and Decision Making},
  year={2011},
  volume={6},
  pages={333-342}
}
``Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years'' (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this… 

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