Nudge to nobesity I : Minor changes in accessibility decrease food intake

  title={Nudge to nobesity I : Minor changes in accessibility decrease food intake},
  author={Paul Rozin and Sydney E. Scott and Megan Dingley and Joanna K. Urbanek and Hong Jiang and M. Kaltenbach},
Very small but cumulated decreases in food intake may be sufficient to erase obesity over a period of years. We examine the effect of slight changes in the accessibility of different foods in a pay-by-weight-of-food salad bar in a cafeteria serving adults for the lunch period. Making a food slightly more difficult to reach (by varying its proximity by about 10 inches) or changing the serving utensil (spoon or tongs) modestly but reliably reduces intake, in the range of 8-16%. Given this effect… CONTINUE READING
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