Nuances in inoculation: The role of inoculation approach, ego-involvement, and message processing disposition in resistance

@article{Pfau1997NuancesII,
  title={Nuances in inoculation: The role of inoculation approach, ego-involvement, and message processing disposition in resistance},
  author={Michael Pfau and Kyle James Tusing and W. Lee and Linda C. Godbold and Ascan F. Koerner and L. Penaloza and Yah‐huei Hong and Violet Shu Huei Yang},
  journal={Communication Quarterly},
  year={1997},
  volume={45},
  pages={461-481}
}
This investigation attempted to provide further understanding of the inoculation model of resistance to influence. It examined the efficacy of inoculation treatments designed to promote central versus peripheral message processing in instilling resistance to influence, taking into account message processing disposition. The study also tested the potential of social judgment theory to explain the cognitive process which occurs in inoculation. A total of 790 participants took part in the… Expand
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