Nuances about the Role and Impact of Affect in Inoculation

  title={Nuances about the Role and Impact of Affect in Inoculation},
  author={M. Pfau and Shane M. Semmler and Leslie Deatrick and A. Mason and Gwen Nisbett and Lindsay T. Lane and Elizabeth A. Craig and J. Underhill and John A. Banas},
  journal={Communication Monographs},
  pages={73 - 98}
  • M. Pfau, Shane M. Semmler, +6 authors John A. Banas
  • Published 2009
  • Psychology
  • Communication Monographs
  • This study examined the role and impact of affect in resistance. A three-phase experiment was conducted. The results indicated that inoculation treatments conferred resistance and exerted nuanced outcomes involving cognitive and affective responses to counterarguments and affect. The investigation also compared the effectiveness of cognitive, affective-positive, and affective-negative treatments. The results revealed that affective-negative messages were superior in eliciting threat, issue… CONTINUE READING
    36 Citations
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