Notice of RetractionResearch on the improvement of market competitiveness based on customer value

  • Yinhua Hu
  • Published 2011 in
    2011 2nd International Conference on Artificial…


The essence of market competitiveness is creating and delivering greater value for customers than competitors, which is not only a way to assess the competitive advantage, but also is the necessary condition for a market-driven organization. Thus in marketing process, enterprises must take creating superior customer value as the starting point and… (More)