Notice of RetractionPerceived international risk and adaptive marketing tactics — On the contingent perspective of global marketing theory

@article{Xu2011NoticeOR,
  title={Notice of RetractionPerceived international risk and adaptive marketing tactics — On the contingent perspective of global marketing theory},
  author={Hui Xu and Wei Li and Yiqian Wan},
  journal={2011 International Conference on Business Management and Electronic Information},
  year={2011},
  volume={2},
  pages={82-85}
}
This research measures the perceived international risk and their inclination to corresponding marketing countermeasures, and summarizes ten kinds of international risks correlated with marketing tactics and then it utilizes cluster analysis to explore the inclination to different marketing tactics when administrative staff confront different perceived risks.