Notice of Retraction<BR>The impact of E-Commerce's Price Promotion on Perceived Value: Based on the perspective of consumers' heuristics

Abstract

More and more E-Commerce's issues be studied these days, specially for the price promotion. Due to customers have different thinking process; their perceived value is different too. Some researches study the impact of consumer behavior by price promotion type or frequency, yet these researches seldom examine the mental processing before purchase decision… (More)

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