Notice of Retraction<BR>Evaluation of customer experience in shopping online based on AHP

  • Zheng Tongtong
  • Published 2011 in
    2011 International Conference on E-Business and E…

Abstract

Customer experience marketing is a new marketing mode that absolutely distinct from traditional marketing. According to features of electronic retailing, this paper constructs an evaluating indicator system of customer experience in shopping online, and determines the weights of evaluating indicators with the help of AHP. The result confirms that emotive… (More)

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Cite this paper

@article{Tongtong2011NoticeOR, title={Notice of Retraction
Evaluation of customer experience in shopping online based on AHP}, author={Zheng Tongtong}, journal={2011 International Conference on E-Business and E-Government (ICEE)}, year={2011}, pages={1-4} }