Nothing personal: algorithmic individuation on music streaming platforms

  title={Nothing personal: algorithmic individuation on music streaming platforms},
  author={Robert Prey},
  journal={Media, Culture, and Society},
  pages={1086 - 1100}
  • R. Prey
  • Published 30 November 2017
  • Art
  • Media, Culture, and Society
Raymond Williams once wrote, ‘… there are in fact no masses, but only ways of seeing people as masses’. In an age of personalized media, the word ‘masses’ seems like an anachronism. Nevertheless, if Williams were to study contemporary online platforms, he would no doubt conclude that there are in fact no individuals, but only ways of seeing people as individuals. This article explores this idea by taking a closer look at online music streaming services. It first conducts a comparison of how two… 

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