Not so fast! (and not so frugal!): rethinking the recognition heuristic.

  title={Not so fast! (and not so frugal!): rethinking the recognition heuristic.},
  author={Daniel M. Oppenheimer},
  volume={90 1},
The 'fast and frugal' approach to reasoning (Gigerenzer, G., & Todd, P. M. (1999). Simple heuristics that make us smart. New York: Oxford University Press) claims that individuals use non-compensatory strategies in judgment--the idea that only one cue is taken into account in reasoning. The simplest and most important of these heuristics postulates that judgment sometimes relies solely on recognition. However, the studies that have investigated usage of the recognition heuristic have confounded… CONTINUE READING
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The recognition heuristic: how ignorance makes us smart

  • D. G. Goldstein, G. Gigerenzer
  • Psychological Review,
  • 1999
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Betting on one good reason: the take the best heuristic

  • G. Gigerenzer, D. G. Goldstein
  • 1999
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