Not just information: Who searches for what on the search engine Google?

Abstract

This paper reports on a transaction log analysis of the type and topic of search queries entered into the search engine Google (Australia). Two aspects, in particular, set this apart from previous studies: the sampling and analysis take account of the distribution of search queries, and lifestyle information of the searcher was matched with each search… (More)
DOI: 10.1002/asi.21492

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