Not by the Book Facebook as a Sampling Frame

  title={Not by the Book Facebook as a Sampling Frame},
  author={Christine Brickman Bhutta},
  journal={Sociological Methods \& Research},
  • C. B. Bhutta
  • Published 21 March 2012
  • Business
  • Sociological Methods & Research
Social networking sites and online questionnaires make it possible to do survey research faster, cheaper, and with less assistance than ever before. The methods are especially well-suited for snowball sampling of elusive sub-populations. This note describes my experience surveying thousands of Catholics via Facebook in less than a month, at little expense, and without hired help. Although the respondents were disproportionately female, young, educated, and religiously active, their responses… 
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