Normative influence on the acceptance of information technology measurement and effects

@inproceedings{Green1998NormativeIO,
  title={Normative influence on the acceptance of information technology measurement and effects},
  author={Carolyn W. Green},
  year={1998}
}
This article draws from the behavioral research literature to explore the mechanisms of normative influence and to evaluate measurement techniques that may be applied to studies of infonnation technology (IT) acceptance. Two widely accepted models (Fishbein and Ajzen 's subjective norm and Jackson 's Return Potential model of group norms) are evaluated as potential methods of measuring normative influence. The article also outlines the results of afield study that incorporated Jackson 's… CONTINUE READING

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