Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People

@article{Critchfield2017NormativeER,
  title={Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People},
  author={T. Critchfield and Karla J. Doepke and L. Kimberly Epting and Amel Becirevic and Derek D Reed and Daniel Fienup and Jamie L. Kremsreiter and Cheryl L. Ecott},
  journal={Behavior Analysis in Practice},
  year={2017},
  volume={10},
  pages={97-106}
}
It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke. Selected words that behavior analysts use as technical terms were… Expand
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