Normative-Affective Factors: Toward a New Decisionmaking Model

  title={Normative-Affective Factors: Toward a New Decisionmaking Model},
  author={Amitai Etzioni},
The author outlines a radically different decision-making model form the one widely used in Economics and in Psychology. Accordingly, most choices are made on the basis of emotional involvements and value commitments. Information processing is often excluded. In other areas of choices, emotions and values allow for some subsets of options to be rationally considered but ‘color’ them and/or short cut the deliberations. In a still other subset emotion/values require rational decision-making… Expand
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  • G. Fitch
  • Psychology, Medicine
  • Journal of personality and social psychology
  • 1970
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