Norm evolution and violation on Facebook

@article{McLaughlin2012NormEA,
  title={Norm evolution and violation on Facebook},
  author={Caitlin McLaughlin and Jessica Vitak},
  journal={New Media \& Society},
  year={2012},
  volume={14},
  pages={299 - 315}
}
This study explores how norms on social network sites evolve over time and how violations of these norms impact individuals’ self-presentational and relationship goals. Employing Expectancy Violations Theory (Burgoon, 1978) as a guiding framework, results from a series of focus groups suggest that both the content of the violation and the users’ relationship to the violator impact how individuals react to negative violations. Specifically, acquaintances who engage in minor negative violations… Expand

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