Nonprofit brand heritage its ability to influence volunteer retention, engagement, and satisfaction

@inproceedings{Curran2016NonprofitBH,
  title={Nonprofit brand heritage its ability to influence volunteer retention, engagement, and satisfaction},
  author={Ross William Francis Alexander Curran and B. M. Taheri and Robert Macintosh and Kevin O'Gorman},
  year={2016}
}
Volunteer organizations operate in a challenging environment and their management practices toward volunteers have become increasingly influenced by the private sector. This case study explores the impact of brand heritage on the experience of volunteering in such managed environments. We use data from the U.K. Scouts to show that brand heritage has a positive bearing on the level of engagement volunteers experience and on their reported attitude to the way(s) in which they are managed within… CONTINUE READING

Figures and Tables from this paper.

References

Publications referenced by this paper.
SHOWING 1-10 OF 84 REFERENCES

How to write up and report PLS analyses

W. W. Chin
  • V. Esposito Vinzi, W. W. Chin, J. Henseler & H. Wang (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Applications (pp. 655-690). Berlin: Springer.
  • 2010
VIEW 9 EXCERPTS
HIGHLY INFLUENTIAL

The role of brand in the nonprofit sector

C. Stone
  • Stanford Social Innovation Review
  • 2012
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL