Nonprofit Brand Heritage
@article{Curran2016NonprofitBH, title={Nonprofit Brand Heritage}, author={Ross Curran and Babak Taheri and R. MacIntosh and Kevin O'Gorman}, journal={Nonprofit and Voluntary Sector Quarterly}, year={2016}, volume={45}, pages={1234 - 1257} }
Volunteer organizations operate in a challenging environment and their management practices toward volunteers have become increasingly influenced by the private sector. This case study explores the impact of brand heritage on the experience of volunteering in such managed environments. We use data from the U.K. Scouts to show that brand heritage has a positive bearing on the level of engagement volunteers experience and on their reported attitude to the way(s) in which they are managed within…
33 Citations
Promoting volunteer engagement in the heritage sector
- BusinessJournal of Cultural Heritage Management and Sustainable Development
- 2018
PurposeThe purpose of this paper is to offer insights into the processes associated with promoting volunteer engagement adopted by a large UK heritage attraction during a period of significant…
Why People Leave Community Service Organizations: A Mixed Methods Study
- MedicineVOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
- 2018
Despite the benefits of volunteering to the individual, organization and community, the retention of volunteers within volunteer and not-for-profit organizations remains a significant challenge.…
Strategies Nonprofit Organizational Leaders use to Retain Volunteers
- Education
- 2019
Strategies Nonprofit Organizational Leaders use to Retain Volunteers by Quinita Morrow MS, Troy University, 2006 BS, Albany State University, 2005 Doctoral Study Submitted in Partial Fulfillment of…
THE EFFECTS OF NONPROFIT BRAND PERSONALITY AND SELF-BRAND CONGRUITY ON BRAND RELATIONSHIPS
- Business
- 2017
Nonprofit organizations’ race for support, both financial and other, has never been more competitive. While larger nonprofit organizations such as World Wildlife Fund, American Cancer Society,…
A modern day panopticon: Using power and control theory to manage volunteer tourists in Bolivia
- Business
- 2017
Building brands through internal stakeholder engagement and co-creation
- BusinessJournal of Product & Brand Management
- 2021
Purpose
The purpose of this paper is to better understand the voice of the internal stakeholder in a way that emphasizes the internal stakeholder as an active force and decision maker in brand…
Navigating relative invariance: Perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
- Sociology, Business
- 2019
Leadership Strategies to Improve Volunteer Retention
- Education
- 2018
Leadership Strategies to Improve Volunteer Retention by Rudene P. Glass MBA, University of Phoenix, 2002 BS, Wilberforce University, 1994 Doctoral Study Submitted in Partial Fulfillment of the…
Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value
- Business
- 2021
Engagement plays a key role for most organizations. Establishing close relationships with consumers and other stakeholders - thus promoting their loyalty and participation in the value creation…
Retaining Volunteers in the Age of Precarious Work
- EconomicsJournal of Nonprofit & Public Sector Marketing
- 2018
ABSTRACT While recruiting and retaining volunteers is critical for nonprofit organizations that depend on unpaid labor, surprisingly little scholarship has focused on why volunteers quit. This study…
References
SHOWING 1-10 OF 100 REFERENCES
Corporate brands with a heritage
- Sociology, Business
- 2007
This paper articulates a concept of ‘heritage brands’, based primarily on field case research and studies of practice. We define brand heritage as a dimension of a brand's identity found in its track…
Volunteering Versus Managerialism: Conflict Over Organizational Identity in Voluntary Associations
- Business
- 2011
This qualitative field study examines how volunteering and managerialism shape the organizational identity of six patient organizations from six different European countries. Volunteers represent a…
The face and voice of volunteering: a suitable case for branding?
- Political Science
- 2005
Volunteers make a substantial contribution to UK society but the level of volunteering has peaked and may, in part, be due to the poor ‘image’ of volunteering. Through qualitative research, this…
The Role of Internal Branding in Nonprofit Brand Management
- Business
- 2015
Internal branding refers to an organization’s attempts to persuade its staff to buy-in to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and…
Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector
- Business
- 2013
Abstract In a corporate rebranding process, changes to brand identity will involve a concurrent organisational adaptation likely to generate reactions from internal and external stakeholders. We…
The Impact of Nonprofit Brand Orientation on Organisational Performance
- Business
- 2006
Brands have becoming increasingly important to many nonprofit organisations. Consequently, brand orientation has emerged as an attractive business philosophy in this sector. In this study, the…
The Role of Brand in the Nonprofit Sector
- Political Science
- 2011
Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of the most widely recognized brands in the world, more trusted by the public…
Marketing for a non-profit organization
- Business
- 2010
The purpose of this paper is to examine the issues related to the marketing practices employed by WWF (World Wide Fund for Nature), a non-profit Organization in Greece, to promote its program…
Influences on the Architecture of Human Resource Management in Nonprofit Organizations
- Business
- 2010
Human resource management (HRM) plays an important role in providing better management for nonprofit organizations (NPOs). Yet little is known about what influences their human resource practices.…