Nonconscious emotional activation colors first impressions: a regulatory role for conscious awareness.

@article{Lapate2014NonconsciousEA,
  title={Nonconscious emotional activation colors first impressions: a regulatory role for conscious awareness.},
  author={Regina C. Lapate and Bas Rokers and Tianyi Li and Richard J. Davidson},
  journal={Psychological science},
  year={2014},
  volume={25 2},
  pages={349-57}
}
Emotions can color people's attitudes toward unrelated objects in the environment. Existing evidence suggests that such emotional coloring is particularly strong when emotion-triggering information escapes conscious awareness. But is emotional reactivity stronger after nonconscious emotional provocation than after conscious emotional provocation, or does conscious processing specifically change the association between emotional reactivity and evaluations of unrelated objects? In this study, we… CONTINUE READING
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