Non-invasive and Personalized Advertising through MPEG-4 Processing and Semantic Reasoning

@article{LpezNores2007NoninvasiveAP,
  title={Non-invasive and Personalized Advertising through MPEG-4 Processing and Semantic Reasoning},
  author={Mart{\'i}n L{\'o}pez-Nores and J. J. Pazos-Arias and Jorge Garc{\'i}a-Duque and Yolanda Blanco-Fern{\'a}ndez and Alberto Gil-Solla},
  journal={2007 Digest of Technical Papers International Conference on Consumer Electronics},
  year={2007},
  pages={1-2}
}
We present the proof-of-concept of a personalized advertising system for interactive digital TV. The system integrates advertisements with the action on screen, furnishing a pleasant experience for the viewers. It also increases the revenues for broadcasters and content creators, enabling better targeting than the current advertising practices.