Non-food odorants reduce chocolate cravings

@article{Kemps2012NonfoodOR,
  title={Non-food odorants reduce chocolate cravings},
  author={Eva Kemps and Marika Tiggemann and Sarah Bettany},
  journal={Appetite},
  year={2012},
  volume={58},
  pages={1087-1090}
}
The present study compared the relative effectiveness of simple, commercially available food and non-food olfactory tasks on chocolate craving reduction. Chocolate cravings were induced by a series of coloured photographs and 67 undergraduate women were asked to smell one of three odours (green apple, jasmine, or water). The non-food odorant (jasmine) significantly reduced chocolate cravings relative to both the food and control odorants. Thus simple non-food odorants offer potential scope as a… Expand

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