No Community Can Do Everything: Why People Participate in Similar Online Communities

@article{TeBlunthuis2022NoCC,
  title={No Community Can Do Everything: Why People Participate in Similar Online Communities},
  author={Nathan TeBlunthuis and Charles Kiene and Isabella Brown and Laura Levi and Nicole McGinnis and Benjamin Mako Hill},
  journal={Proceedings of the ACM on Human-Computer Interaction},
  year={2022},
  volume={6},
  pages={1 - 25}
}
Large-scale quantitative analyses have shown that individuals frequently talk to each other about similar things in different online spaces. Why do these overlapping communities exist? We provide an answer grounded in the analysis of 20 interviews with active participants in clusters of highly related subreddits. Within a broad topical area, there are a diversity of benefits an online community can confer. These include (a) specific information and discussion, (b) socialization with similar… 

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