Nippondenso Co. Ltd.: a Case Study of Strategic Product Design

Abstract

Nippondenso Co. Ltd. (NDCL) is Japan's foremost manufacturer of automotive components. It faces the challenge of manufacturing massproduction-volume products in unpredictable model mix in order to meet the high variety Just In Time (JIT) production requirements of its customers, notably Toyota. Over the past 25 years it has increased its ability to meet… (More)

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Cite this paper

@inproceedings{Whitney1995NippondensoCL, title={Nippondenso Co. Ltd.: a Case Study of Strategic Product Design}, author={Daniel E. Whitney and Clara Draper}, year={1995} }