Nicotine arms race: JUUL and the high-nicotine product market

@article{Jackler2019NicotineAR,
  title={Nicotine arms race: JUUL and the high-nicotine product market},
  author={Robert K Jackler and Divya Ramamurthi},
  journal={Tobacco Control},
  year={2019},
  volume={28},
  pages={623 - 628}
}
Objective Until recently, purveyors of vaping products marketed e-liquids in the 1%–3% range of nicotine concentration with those at 3% described as ‘super high’ intended for two packs/day smokers. The goal of this study is to evaluate the degree to which JUUL, with its 5% nicotine and 75% US market share, has spurred other e-liquid vendors to raise the nicotine levels of their products. Methods Online search to identify brands offering e-liquid in exceptionally high nicotine concentration (≥5… 

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