Niche and Performance : the Moderating Role of Network Embeddedness

@inproceedings{ECHOLS2005NicheAP,
  title={Niche and Performance : the Moderating Role of Network Embeddedness},
  author={ANN ECHOLS and Wenpin Tsai},
  year={2005}
}
What is the relationship between niche and performance? We identify two types of niche positions—product niche and process niche—defined by the extent to which a firm offers distinctive products and has distinctive operational processes, respectively. We argue that the effect of each niche on firm performance is contingent upon network embeddedness—the extent to which a firm is involved in a network of interconnected inter-firm relationships. Using data covering the period 1995–98 pertaining to… CONTINUE READING
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