Corpus ID: 208541354

Niche Strategy and Resources: dilemmas and open questions, an exploratory study

@inproceedings{Santini2014NicheSA,
  title={Niche Strategy and Resources: dilemmas and open questions, an exploratory study},
  author={Cristina Santini},
  year={2014}
}
Niche strategy is often seen by wineries as the best solution to solve the problem arising from a highly competitive market and as a tool capable to ensure high margins. Thus niches can run the risk of getting overcrowded; some critical questions about the sustainability of the strategy and of the competitive advantage in the long run emerge. This paper is an exploratory research that underlines the role that resources have in shaping firm’s niche strategy. Purpose: The purpose of the paper is… Expand

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