Newspaper Paywalls—the Hype and the Reality

  title={Newspaper Paywalls—the Hype and the Reality},
  author={Merja Myllylahti},
  journal={Digital Journalism},
  pages={179 - 194}
This paper addresses the contemporary issue of newspaper paywalls. The paper aims to analyse different paywall models and how they impact on media corporations’ revenues in the United States, the United Kingdom, Slovakia, Slovenia and Poland (Piano Media), Australia, New Zealand and Finland. The paper finds that newspaper paywalls provide roughly 10 per cent of media companies’ publishing/circulation revenues. The paper also finds that paywalls are softening and prices in some cases are… 
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