News media coverage of direct-to-consumer pharmaceutical advertising: implications for countervailing powers theory.

@article{Hartley2008NewsMC,
  title={News media coverage of direct-to-consumer pharmaceutical advertising: implications for countervailing powers theory.},
  author={Heather Hartley and C Coleman},
  journal={Health},
  year={2008},
  volume={12 1},
  pages={107-32}
}
Since a 1997 regulatory shift on the part of the US Food and Drug Administration (FDA), there has been an explosion of televised direct-to-consumer (DTC) pharmaceutical advertising in the United States. The introduction and growth of this form of advertising, as well as other recent evolutions in the health care arena, have altered relationships among key countervailing powers in the health care system, suggesting the need to recast countervailing powers theory so as to account for these… CONTINUE READING