New service development: Linking resources, processes, and the customer

@article{Reinoso2009NewSD,
  title={New service development: Linking resources, processes, and the customer},
  author={Marisa Reinoso and Siriphan Lersviriyajitt and Nausheen Khan and Woraruthai Choonthian and Phuwadet Laosiripornwattana},
  journal={PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology},
  year={2009},
  pages={2921-2932}
}
New service concepts are at the heart of success, and the process can be optimized by implementing new service development (NSD) models. NSD models are rarely used in practice, however. Many companies use historically successful new product development (NPD) models to develop services, and ultimately ignore the challenges and opportunities specific to services. The objective of this research paper is to determine the key success variables of an NSD model. Several NSD models are reviewed to mine… CONTINUE READING

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