New service development: Linking resources, processes, and the customer

  title={New service development: Linking resources, processes, and the customer},
  author={Marisa Reinoso and Siriphan Lersviriyajitt and Nausheen Khan and Woraruthai Choonthian and Phuwadet Laosiripornwattana},
  journal={PICMET '09 - 2009 Portland International Conference on Management of Engineering & Technology},
New service concepts are at the heart of success, and the process can be optimized by implementing new service development (NSD) models. NSD models are rarely used in practice, however. Many companies use historically successful new product development (NPD) models to develop services, and ultimately ignore the challenges and opportunities specific to services. The objective of this research paper is to determine the key success variables of an NSD model. Several NSD models are reviewed to mine… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.
6 Citations
43 References
Similar Papers


Publications referenced by this paper.
Showing 1-10 of 43 references

Removing the fuzziness from the fuzzy front-end of service innovation through customer interactions

  • I. Alam
  • Industrial Marketing Management, vol. 35, pp. 468…
  • 2006
Highly Influential
7 Excerpts

Customer participation is the latest trend in service delivery

  • D. Brond
  • Marketing ews, vol. 31, page 11, Oct. 1997.
  • 1997
Highly Influential
3 Excerpts

Quality in new service development: key concepts and a frame of reference

  • B. Edvardsson
  • International journal of Production Economics…
  • 1997
Highly Influential
3 Excerpts

Key concepts for new service development

  • B. Edvardsson, J. Olsson
  • The Service Industrials Journal, vol. 16, pp. 140…
  • 1996
Highly Influential
3 Excerpts

Success factors in developing new business services

  • U. de Brentani
  • European Journal of Marketing, vol. 25, pp. 33-59…
  • 1991
Highly Influential
3 Excerpts

Similar Papers

Loading similar papers…