New service bonds and customer value in customer relationship management : The case of museum visitors

@inproceedings{Siu2015NewSB,
  title={New service bonds and customer value in customer relationship management : The case of museum visitors},
  author={Noel Yee-Man Siu and Tracy Jun-Feng Zhang and Ping Dong and Ho-Yan Kwan},
  year={2015}
}
The ability to manage customer relationships successfully provides tourism organizations with an opportunity to increase their value proposition and obtain competitive advantage. However, no study has attempted to investigate the role of new service bonds (i.e., the newness and meaningfulness of new services provided by organizations) as a relationship… CONTINUE READING