New product go/no-go evaluation at the front end: a fuzzy linguistic approach

  title={New product go/no-go evaluation at the front end: a fuzzy linguistic approach},
  author={Ching-Torng Lin and Chen-Tung Chen},
  journal={IEEE Trans. Engineering Management},
The screening of a new product concept is perhaps the most critical activity in new product development (NPD), yet such screening is often not performed well. . Limited by both the nature and the timing of NPD, new product screening is associated with uncertainty, imprecision and complexity. This paper discusses an actual illustration of a new product screening analysis in the development of a new machining center. Because subjective considerations such as competitive advantage in the market… CONTINUE READING
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