New media as relations

@article{Chen2009NewMA,
  title={New media as relations},
  author={Xianhong Chen and Guilan Ding},
  journal={Chinese Journal of Communication},
  year={2009},
  volume={2},
  pages={367 - 379}
}
With the coming of a Web 2.0 era based on new services, such as blog communication, new media communication has changed from a technique-oriented, monologue, linear communication model to one that is relation-oriented, dialogic, and holographic. Comparing this to Marshall McLuhan's saying “the medium is the message”, the authors propose “new media as relations” and put forward five observations: (1) New media communication belongs to the domain of relations communication; (2) the communication… 

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