New games, new rules: big data and the changing context of strategy

Abstract

Big data and the mechanisms by which it is produced and disseminated introduce important changes in the ways information is generated and made relevant for organizations. Big data often represents miscellaneous records of the whereabouts of large and shifting online crowds. It is frequently agnostic, in the sense of being produced for generic purposes or… (More)
DOI: 10.1057/jit.2014.17

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Cite this paper

@article{Constantiou2015NewGN, title={New games, new rules: big data and the changing context of strategy}, author={Ioanna D. Constantiou and Jannis Kallinikos}, journal={JIT}, year={2015}, volume={30}, pages={44-57} }