New Products—What Separates the Winners from the Losers and What Drives Success

@inproceedings{Cooper2007NewPS,
  title={New Products—What Separates the Winners from the Losers and What Drives Success},
  author={R. Cooper},
  year={2007}
}
Provides a complete overview of the most important best practices and drivers of success in product innovation. In this article (Chapter 1 from the PDMA handbook), Cooper looks at success factors both at the project level – what makes new products succeed – and also at the company level – why are some businesses so much more successful than others. Integrates years of studies into a conclusive and compelling set of success drivers and best practices. 

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