New Product Development as a Complex Adaptive System of Decisions

@inproceedings{McCarthy2006NewPD,
  title={New Product Development as a Complex Adaptive System of Decisions},
  author={Ian P. McCarthy and Christos Tsinopoulos and P. Allen and Christen Rose-Anderssen},
  year={2006}
}
Early research on new product development (NPD) has produced descriptive frameworks and models that view the process as a linear system with sequential and discrete stages. More recently, recursive and chaotic frameworks of NPD have been developed, both of which acknowledge that NPD progresses through a series of stages, but with overlaps, feedback loops, and resulting behaviors that resist reductionism and linear analysis. This article extends the linear, recursive, and chaotic frameworks by… CONTINUE READING
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