Corpus ID: 55989418

New Product Development and Evaluating Capabilities: The Case of the Material Industry

  title={New Product Development and Evaluating Capabilities: The Case of the Material Industry},
  author={Junichi Tomita},
Effective new product development (NPD) is one of the most important processes firms should undertake in order to achieve a competitive advantage This paper will analyze the NPD process and explore organizational capabilities by presenting two case studies of the material industry. These analyses demonstrate that it is significant for material suppliers to evaluate not only material specifications but also the production process of their users and the performances of the users’ products (system… Expand
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Product development
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