New Product Development Projects Selection for Taiwanese Century-old Businesses

  title={New Product Development Projects Selection for Taiwanese Century-old Businesses},
  author={Gwo-Donq Wu and Sen-Kuei Liao and Chih-hung Chiu and Kuei-Lun Chang},
Businesses capable of remaining in operation for more than 100 years are rare. In 2008, Taiwan External Trade Development Council (TAITRA) established an association to assist century-old businesses in maintaining growth and competitive advantage. The rapid economic growth has increased the demand for products in the market place. The most decisive factor that survives companies under stiff competition is the development of new product. The vital issue in new product development (NPD) is how to… CONTINUE READING
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