New Literacies and Multimediacy: The Immersive Universe of The 39 Clues

@article{Sekeres2011NewLA,
  title={New Literacies and Multimediacy: The Immersive Universe of The 39 Clues},
  author={Diane Carver Sekeres and Christopher Seton Watson},
  journal={Children's Literature in Education},
  year={2011},
  volume={42},
  pages={256-273}
}
The 39 Clues (2009) is a multimedia series produced by Scholastic for readers 7–14 years old that includes printed texts released periodically; trading cards also published periodically in print and virtually; and a complex, intriguing, and entertaining website. To fully experience the multimedia series, the publishers expect that readers can read printed text, negotiate the website that blurs the boundaries between history and fiction, author, character, and reader, compete for prizes, and… 
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